Besides, we have non-Muslim customers too,” says Wani. Some of them visit the outlet in the late evenings.
We have customers who book their orders for Iftaar. “Surprisingly the business has always been good and Ramadan is no exception. Meanwhile, the month of Ramadan somehow did not hamper the production at Smokin Joe’s. However, with the growing number of outlets like Smokin Joe’s, Coffea Arabica, CRL and Hatrick, the valley youth are finding fast food more appetizing and easily accessible. In the recent past, Kashmiri restaurants barely knew about pizza and the idea of Pizzeria was completely out of scene. Pizza, an Italian food-form is fast emerging as a trend in urban Kashmiri society. “On an average,125 to 150 customers visit this pizza joint every day, “says Iqbal Wani, owner and master franchisee in Kashmir for Smokin Joe’s. Since its opening, the pizza joint has become extremely popular among local residents and tourists. Owing to the rising demand for pizzas, Smokin’ Joe’s, one of the leading outlets that makes and sells pizzas, opened its first joint in Srinagar in May 2008.